Welcome to the autumn edition, of what is now becoming a monthly roundup of what I consider to be some of the best SEO and internet marketing article. Without much ado, here are some of the most exciting and informative articles I came across during the month of November 2016.
“10 Tips to Master Content Distribution” by Olga Rabo on sleeknote blog. Content distribution is very important because it allows you to get your business noticed. Olga highlights the following tips:
- Build relationships
- Learn how to use social media
- Publish and republish
- Put your email list to work
- To make money, invest money
- Repurpose, repurpose (and repurpose again)
- Submit your post on niche content submission communities
- Make it shareable
- Guest post
- Optimize for SEO
“Magnafi predicts digital marketing in 2017: Infographic” by Steve Byrne on Magnafi blog. In the infographic you can see some predictions regarding:
- Content marketing;
- Live video;
- Ad spend (The UK market is set to grow by £3bn to £17 in 2017);
“WordPress SEO Checklist – 45 Tips for 2017” by Brian Jackson on Kinsta blog. I will not be talking too much, just list some interesting tips from the checklist:
- www vs non-www Domain
- Setup Friendly Permalinks
- Importance of Title Tags
- Header Tags – H1, H2, H3
- Image Title Tags
- Content is King (Word Count)
- Use Smart Image File Names
- Add Interlinks
“How to Rank on Google Home” by Dr. Peter J. Meyers on Moz blog. I think everyone saw extended snippets in Google question & answer box at the beginning of the search page. For example:
Usually such kind of answers can give you a lot of traffic. To find more on how to rank on Google home read on the original post by Dr. Peter J. Meyers.
“103 Useful SEO Interview Questions & Answers: A Beginner’s Guide to SEO” by Aman R Agarwal on My Tasker blog. From this post you may get answers to the following SEO questions:
- What is SEO & why is it so important?
- What is Indexing?
- What is SERP?
- What is On Page SEO?
- What is the definition of keyword?
- What is Canonical URL?
- What are meta descriptions?
- What is an outgoing link?
- What are the most important Google ranking factors?
- What is robots.txt?
“Online Marketing Plan for after Creating a Web Site” by James Angel on Jhowardco. Of course it is not enough to have a website if you are not investing time into promotion. Each website needs to have marketing plan:
- Press releases
- Blog pages
- Social networking sites
- Email announcements
- News feeds
“How to Boost Conversions With Content Upgrades” by Emil Kristensen on sleeknote blog. By Content upgrades author means:
- PDF blog post
- Resource list
- Bonus info
- How-to guides/tutorials
- Use cases
- Cheat sheets
- To-do lists
- Exclusive interviews
Just using some of the techniques above as your content upgrade, you can get more conversions.
“Google On The Hunt For Spammy Exact Match Domains (EMDs)” by Barry Schwartz on SE Round Table. Seems that Google is trying to hunt for spammy exact match domains in SERP. Gary Illyes from Google team confirmed this via his Twitter account:
He said Google does not have any problems with exact match domains but if such domains contain spam – they need to be removed from the index.
“Online Tools that Business Owners Need to Get More Customers Online” by Steve Ma. Reyna on powerhomebiz. Here are the tools:
“Get 457% more replies to your sales emails with the 1, 2, 3 hack” by Steli Efti on Close blog. Here are 3 rules for successful sales emails:
- Be relevant.
- Get to the point fast.
- Make it easy for them to respond.
From this article you can learn what is cold emails, what to do if you want to increase request responses, pick the most successful email.