Welcome to the spring edition, of what is now becoming a monthly roundup of what I consider to be some of the best SEO and internet marketing article. Without much ado, here are some of the most exciting and informative articles I came across during the month of May 2017.
“Digital Marketing and Its 13 Benefits To Drive Your Business Growth [Infographic]” by Bhaswati Chakrabarti on My Tasker blog.
- Strategize with The Valuable Data and Analytics
- Content Performance and Lead Generation
- Improved Conversion Rates
- More Cost Effective Than Traditional Marketing
- Higher Revenues
- Higher ROI from Your Campaigns
- Compete with Large Corporations
- Get Prepared for the “Internet Of Things”
- Earn People’s Trust and Build Brand Reputation
- Ensure Online Business Survival
- Know All About Your Competitors
- Real Time Results
- Improve Your Outreach
“8 Can’t-Miss Off-Page SEO Strategies to Build Your Online Reputation” by Ronell Smith on Moz blog. I can’t say that many of the strategies are new for me but Ronnel did a good job with pictures, useful content etc.
Here are the strategies:
#1: Create a 10X product or service
#2: Customer service
#3: Focus on web searchers’ intent
#4: Have a responsive social media presence
#5: Build connections with social media/online influencers
#6: Recommit to frequenting forums and discussion boards, and comment blogging
#7: Quit guest blogging for links
#8: Experiment with content types
“5 Most Overrated PPC Tactics Being Used Today” by Clark Boyd on Search Engine Journal. For majority of online business owners PPC is the best and the fastest way to get quality traffic. Using organic SEO you can spend many months to get your site ranked high. But using PPC you can achieve it very quickly.
Here are the tactics from Clark:
- Position 1, at All Costs
- Neglecting Brand Keywords to Save Budget
- Casting the Net Wide
- Single Keyword Ad Groups
- Remarketing First
“Google: You Can Get Unnatural Links From Good Sites & Natural Links From Spammy Sites” by Barry Schwartz on SeRoundTable. John Mueller from Google said that it is possible to get unnatural link from good, high quality sites and at the same time you can get natural link from spammy sites.
“How to Grow Your Blog to 100K Monthly Visitors (From Scratch)” by Sujan Patel on his own blog. In this post he is talking about:
- Choosing (or narrowing) your niche.
- Defining your target audience.
- How to choose the right topics for your blog posts.
- The quality of content you should be aiming to create.
- How to optimize your blog posts to maximize their visibility in the search results.
- Featuring industry influencers in your content.
- Building relationships with influencers.
- Optimizing posts for readability.
“5 Reasons No One’s Reading Your Blog Posts” by Brad Smith on Search Engine Journal.
- Reason 1: There’s No Compelling ‘Hook’
- Reason 2: You Ain’t Tellin’ Stories
- Reason 3: Freestylin’ Instead of Following Proven Formulas
- Reason 4: You Lack a Distinct Voice & Tone
- Reason 5: You’re Not Interrupting Well-worn Patterns
“30 Growth Hacks For Every Stage of Your Customer Journey” by Tiffany daSilva on blog.flowjo.co. This is very detail post divided into the following chapters:
- THINK: Get Unstuck, Solve Problems.
- Acquire: Be Everywhere
- CONVERT: Get them to Act
- Retain: Get Them To Act
- Advocate: Get Them Talking
- CASH IN: Get Paid
“A reminder about links in large-scale article campaigns” on Google Webmaster blog. Here is what does violate Google’s guidelines;
- Stuffing keyword-rich links to your site in your articles
- Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites
- Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on
- Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of rel=”canonical”, in addition to rel=”nofollow”, is advised)
“Is Your Content Marketing Successful? 14 Actionable Metrics To Tell You It Is” on Inbound Rocket. I will not be talking too much, just share some very valuable metrics:
- How many people are consuming your content?
- Which channels are they using?
- How frequently and how in-depth is their consumption?
- The time spend on site (important to know if they only spent 2 minutes on a page that has an article that typically takes 20 minutes to read, maybe you should structure the article better, include more visuals and subheadings?)
- How many pages are viewed on average
“How People ACTUALLY Read Your Emails (A Scientifically-Backed Guide)” by Sujan Patel on sigstr. Using some basic metrics you can find if your email was delivered, if it was opened and what links catched user’s attention. But it does not tell you if clicks were genuine, if you can expect any conversion from this click etc.
Here are some interesting data:
- More than 20% of marketing emails never make it to a subscriber’s inbox.
- Of the nearly 200 billion emails sent every day worldwide, 84% are considered spam. A full 55% of all email users admit that they don’t open and read messages regularly – whether business or personal.
- According to a recent GetResponse study, 41% of all emails are now opened on a mobile device, and 42% of users delete emails that don’t display correctly on their mobile phones.
- Only 11% of email campaigns use responsive design to optimize their email layout.